Engaging users with your eCommerce mobile application
You have the sleek application with smooth user interface (UI) with seamless navigation and good set of products. After loads of efforts, you have acquired thousands of mobile users who have installed the application, now the question what to do next after the installation. Now, you are keen to engage with the users and thus bring them closer to your brand. In order to boost the user engagement on your mobile application, you are supposed to mobile marketing automation or MMA. This simply include sending out personalized automated messages to a wide range of users all over the communication channels that are based on the real time user behavior in the form of push notifications, social media ads, email and in app messages. Let’s check how you can increase the user engagement for your ecommerce mobile application as under:
Personalize Push Message – Lifecycle Specific
Today, the days of bulk messages are all over. As per Sales force reports, brands sending the personalized alerts yield 50 percent engagement, which leads to a purchase. In order to personalize the message, each message should be crafted for a number of customers based on high level of engagement with the brand. The end goal of sending these messages is to boost more engagement with the brand. Every message will have a different goal, which includes the following:
- To familiarize new users into using the mobile app on a daily basis, wherein you would need a series of well-timed push messages, which can be sent out consistently that can help you achieve this.
- In order to demonstrate the value of for one-time users, which can help in registering in their minds
- To re-engage the dormant users by introducing/reminding them about the new features of the app
- To prompt the further purchases for your active users and convert them into loyal customer
In order to carry out this step, ,you have to rely on the push notifications or in-app messaging through targeted advertising offers, which are focused on increasing engagement and virility, or retention.
Target User Segments
In order to map out the appropriate marketing channel for your mobile application, you need to divide your users into diverse categories. This can help you in understanding and choosing the segment of the users for the target based audience on your campaigns. In order to divide your users, there are commonly few elements that you are supposed to consider. These include demographics, marital status, age group, etc. Then you need to know the context by checking the location, event and weather conditions, then time has to be checked whether it would be a daily or weekly and lastly the behavior element include usage pattern and in-app behavior. Once you do this, you can start sending personalized messages to the users.
App Engagement Ads & Campaigns
Once you segment the users it becomes simple to surmise on the app engagement ads or campaign. Here you are supposed to need to focus over the connecting with people who already have your mobile app. Once planning your ad campaign, the following points can help you a lot in your drive.
- Make sure you encourage the users to try your app again
- Keep on reminding or prompting them in order to take a specific action
- Do help them to complete an activity they already started
- Start boosting up the user engagement
- Always recommend users to try out specific features
Engage with Mobile
When it comes to dealing with mobile apps, it is the control of the mobile application, which can causes the disruption in between the marketer and customer. As per experts, the biggest disconnect is with the idea that the marketers can have any control over the way the customer engages with a mobile app. Hence the marketers must focus over the activities, which motivate the customers and not the notification or friend networking in order to boost up the engagement.
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